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Class notes Mass Media Consumer Behaviour : The Indian Context - Consumer decision making process
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Notes from the chapter consumer decision making of the textbook Consumer Behavior-9788131731567 Paperback -By Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar-Pearson India (Paperback, Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar).



Refers to consumer behaviour decison making process in general and in the Indian context. Is a useful summary notes sheet to understand the sub topics better.
Class notes
Class notes Mass Media Consumer Behaviour : The Indian Context - Consumer decision making process
Last document update:
ago
Notes from the chapter consumer decision making of the textbook Consumer Behavior-9788131731567 Paperback -By Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar-Pearson India (Paperback, Leon G Schiffman Leslie Lazar Kanuk S. Ramesh Kumar). 
 
Refers to consumer behaviour decison making process in general and in the Indian context. Is a useful summary notes sheet to understand the sub topics better.
$5.49
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As you read this, a fellow student has made another $4.70
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia